Committees

Return Path Measurement

With the ability to time-shift video consumption, come the demands for greater accountability and increased data granularity within the commercial Broadcast/ Cable industry.  For these reasons, Set-Top Box (STB) data are increasingly being heralded as the future of television audience measurement.  

The goal of this subcommittee is to conduct a comprehensive examination of how various vendors’ STBs capture and report tuning, from which will emerge learning as to the viability of using STB data as a measure of video tuning behavior.  To that end, the CRE's Set-Top Box Subcommittee has engaged the services of consultants who are working in tandem to create and field questionnaires designed to obtain relevant information, the findings of which will be shared industry-wide.

Chair

Cheryl Brink

Members

Jon Cogan
Paul Donato
Bruce Hoynoski
Patricia Marsden
Christine Pierce
Matt Ross

Documents

• June 15th, 2015

  MVPD DMA Level Digital Subscriber Data

• December 1st, 2013

  MVPD DMA Level Digital Subscriber Data - December 2013

• December 19th, 2012

  OTI Whitepaper on Video Consumer Devices

• December 1st, 2012

  Cable, Telco and DBS Subscriber Report: Spreadsheet

• December 1st, 2012

  The Evolution of the Set-Top Box:Supporting subscriber data

• September 1st, 2012

  The Evolution of the Set-Top Box:Supporting subscriber data

• Proposal Summary

• September 1st, 2012

  The Evolution Of The Set-Top Box: Current And Future Trends Affecting Return Path Data Measurement

• Vendor Hierarchy Summary

• Request for Proposal: Audience Research

• February 24th, 2010

  Full Report

• Progress Timeline

• April 28th, 2009

  Introduction Letter

• June 12th, 2009

  Set-Top Box Study Questionnaire for Data Aggregators

• June 12th, 2009

  Set-Top Box Study Questionnaire for Data Creators

• June 12th, 2009

  Set-Top Box Study Questionnaire for Data Owners

• April 29th, 2009

  Set-Top Box Study Questionnaire for Third Party Processors