Jon Cogan

Managing Director, Video Research Omnicom Media Group

Jon Cogan

A 20+ year media research veteran, Jon spent the early part of his career on the sell side in a Spot TV Sales organization (Petry Media) and later at a major broadcast network (ABC).  Following a brief stint at Channel One News, Jon shifted to the buy side, working at some of the largest media agencies in the world (Carat, Zenith, OMD), servicing blue chip clients including McDonald's, Apple, Pepsi, Nissan, Clorox, Lowe's, Nissan among many others.

As a client of Nielsen for over twenty years, Jon possesses a wealth of institutional knowledge surrounding Nielsen methodologies and practices across their range of products in the national, local, video, audio and digital spaces.   As a member of several key industry committees including

the 4A's Media Measurement (co-Chair), MRC TV and Radio Committees, CRE Big Data (Vice Chair),  Jon's background and experience  give him a unique perspective, as he possesses a wealth of knowledge of the entire measurement landscape.  As technology and data innovation has rapidly advanced,  Jon is committed to pushing the media measurement industry forward to track consumer media behavior more effectively.