Our mission is to excite people about media research through the "paths of research." We will accomplish this goal by:
· Providing general information about the industry
· Creating a “go-to” source for industry-related resources
· Targeting those that are curious, in their early careers, and those that are established professionals
· Exploring areas of diversity
Our programs segment research professionals by different levels of professional achievement (new to the industry, mid-career and advanced/industry professionals).