Committees

Media Consumption and Engagement

The mission of this committee is to improve and evolve audience measurement through comprehensive and ongoing study of media consumption.

Specifically, the committee seeks to dimension the current consumption of media and how it is changing (and will change) over time in order to propose the optimal form of media measurement.

Chair

Janet Gallent

Members

Tim Brooks
Maria Carabello
Blandon Casenave
Lizzie Casey
Natalie Davis
Julie Detraglia
Betsy Frank
Hadassa Gerber
Buzz Knight
Tom Hicks
Graeme Hutton
Doug Peiffer
Diahanna Post-Nielsen Liaison
Ceril Shagrin
Redjeb Shah (Vice Chair)
Lauren Walton-Nielsen Liaison

Documents

• September 8th, 2016

  What Drives Engagement and Recall in Ad Delivery-Platform Evaluation Part II

• User Experience (UX) Database

• July 13th, 2016

  Evaluating Engagement and Recall by Platform-Platform Evaluation Part I

• March 29th, 2016

  Concurrent Platform Usage Presentation

• April 3rd, 2015

  Valuation of Individual Platform Viewing RFP

• March 7th, 2015

  Concurrent Platform Usage RFP

• February 26th, 2015

  Alignment of Cross-Media Metrics White Paper

• January 29th, 2015

  Alignment of Cross-Media Metrics-Nielsen Presentation

• November 13th, 2014

  Alignment of Cross-Media Metrics-Key Findings-ARF Presentation

• August 6th, 2014

  Longitudinal Ethnography and Acceleration Studies

• February 14th, 2014

  Media Consumption and Engagement Cross Media Alignment RFP-

• July 24th, 2013

  TV Untethered Presentation

• June 10th, 2013

  TV Untethered" ARF Presentation

• June 10th, 2013

  "TV Untethered" White Paper

• March 30th, 2012

  Request for Proposal for Mobile Media Research

• April 11th, 2011

  MediaPost Re:Vision Conference

• February 22nd, 2011

  CRE to Study User Experience on Multiple Video Screens and Formats

• October 19th, 2010

  News Release Announcing MC&E; Research Review RFP

• October 15th, 2010

  MC&E; Research Review RFP

• October 15th, 2010

  VCM Appendix

• May 10th, 2010

  VCM Data Mining Study Commericial Viewing Charts

• October 15th, 2010

  Video Consumer Mapping Final Report

• October 15th, 2010

  VCM Client Presentation

• March 26th, 2009

  VCM Briefing document

• March 26th, 2009

  Video Consumer Mapping Press Release

Video

• July 24th, 2013

  Time Life - "TV Untethered Event"

Webinar

• July 13th, 2016

  Evaluating Engagement and Recall by Platform Webinar Recording

• January 29th, 2014

  Alignment of Cross Platform Measurement

• August 1st, 2013

  TreeNet Webinar

• User Experience (UX) Webinar