Research

Guide for Validating New and Modeled Audience Data

Date Issued: November 11th, 2016

Research Associate: Guide for Validating New and Modeled Audience Data

Committee: Data Quality

Document

  1. Guide for Validating New and Modeled Audience Measurement Data
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The Mind of the Viewer

Date Issued: September 8th, 2016

Research Associate: Nielsen Consumer Neuroscience

Committee: Neurometrics

Document

  1. The Mind of the Viewer
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What Drives Engagement and Recall in Ad Delivery Platform Evaluation Part II

Date Issued: September 8th, 2016

Research Associate: HUB

Committee: Media Consumption & Engagement


Dual Diary Measurement

Date Issued: July 27th, 2016

Research Associate: Nielsen

Committee: Audio

Document

  1. Dual Diary Measurement Presentation
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Webinar

  1. Dual Diary Measurement Webinar
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Evaluating Engagement and Recall by Platform

Date Issued: July 13th, 2016

Research Associate: Hub

Committee: Media Consumption & Engagement

Document

  1. Evaluating Engagement and Recall by Platform Presentation Deck
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Webinar

  1. Evaluating Engagement and Recall by Platform Webinar
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Concurrent Platform Viewing Study

Date Issued: March 29th, 2016

Research Associate: GfK

Committee: Media Consumption & Engagement

Document

  1. MCE_Concurrent Platform Usage Study_03292016
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Longitudinal Ethnography Study

Date Issued: March 29th, 2016

Research Associate: GfK

Committee: Digital Committee

Document

  1. Digital Longitudinal Ethnography
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