Big Data

The challenges of traditional, sample-based market research continue to rise in our dynamic, fragmented media landscape.   At the same time, accessibility to large data sets from almost any business or personal sector (including our own physiological responses) is driving increased demand and innovation within the data sciences.

The goal of the Big Data Committee is to explore the growing intersection of these two disciplines, identify and create informed dialogue around the critical questions this intersection creates, and explore methods, techniques and approaches to improve the quality of big data solutions.


Stacey Schulman


Jon Cogan- Vice Chair
Pete Doe
Sam Garfield
Tianzi Harrison
Paul Hockenbury
Annette Malave
Michele Meyer
Christine Pierce-Nielsen Liaison
Ceril Shagrin



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