Committees

Big Data

The challenges of traditional, sample-based market research continue to rise in our dynamic, fragmented media landscape.   At the same time, accessibility to large data sets from almost any business or personal sector (including our own physiological responses) is driving increased demand and innovation within the data sciences.

The goal of the Big Data Committee is to explore the growing intersection of these two disciplines, identify and create informed dialogue around the critical questions this intersection creates, and explore methods, techniques and approaches to improve the quality of big data solutions.

Chair

Stacey Schulman

Members

Jon Cogan- Vice Chair
Pete Doe
Sam Garfield
Tianzi Harrison
Paul Hockenbury
Annette Malave
Michele Meyer
Dan Murphy
Christine Pierce-Nielsen Liaison
Ceril Shagrin

Documents

• October 10th, 2017

  Target Modeling Validation

• September 1st, 2015

  Big Data RFP-Validation of DEP Audience Attributes & Behaviors and Their Application to Online and Offline Audiences

• October 23rd, 2014

  Jumping Into Big Data: How the Media and Entertainment Industries are getting started-Time Life Event

• October 23rd, 2014

  Jumping Into Big Data: How the Media and Entertainment Industries are getting started-Time Life Event (Speaker Bios)

• October 23rd, 2014

  Big Data Primer

• February 11th, 2014

  Research Quality In An Age Of Big Data

Videos

• October 23rd, 2014

  Jumping Into Big Data: How the Media and Entertainment Industries are getting started-Time Life Event

• February 11th, 2014

  Research Quality In An Age Of Big Data-Time Life Event

From Google News

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• Big Data - October 21st, 2017 12:09AM

  Wired.co.uk

  Big data meets Big Brother as China moves to rate its citizens Wired.co.uk Indeed, Sesame Credit is basically a big data gamified version of the Communist Party's surveillance methods; the disquieting dang'an. The regime kept a dossier on every individual that tracked political and personal transgressions. A citizen's dang'an ...

• Big Data - October 20th, 2017 1:34PM

  The UCSB Current

  Big Data, Big Ideas The UCSB Current With the surge of devices that generate enormous amounts of information (think Internet of Things) and major advances in the computing power of our machines, we are awash in an unprecedented amount of data. This phenomenon, in turn, opens up ...

• Big Data Industry Events - October 20th, 2017 10:17AM

  [session] Real-Time Data Warehousing | @CloudExpo @CornerstoneInc #SaaS #Cloud #BigData SYS-CON Media (press release) Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand's challenge was to create a scalable solution that ... and more »

• Big Data Industry Events - October 20th, 2017 9:14AM

  UC Links with Industry to Share Knowledge at SmartRegions Conference University of Cincinnati Because UC's Office of Research is a sponsor of the conference, the event is free to UC faculty and students, who will have an opportunity to take in a tech expo, drone races and thought leadership breakout sessions. UC faculty and students can claim ...

• Big Data Industry Events - October 20th, 2017 8:39AM

  insideBIGDATA

  Applying Data Analytics to Taxation Best Practices insideBIGDATA This application of big data to the accounting sector is still in the very early stages, although it was discussed at length during an industry event last year that more than 150 senior accounting professionals attended. There is not a universal, data ...

• Big Data Industry Events - October 19th, 2017 11:15AM

  Data is the name of the game, as Intel Capital puts $60M in 15 ... TechCrunch Intel Capital, the investment arm of the processor giant, is today announcing its latest tranche of investments, a total of nearly $60 million going in to 15 startups ... and more »

• Big Data Industry Events - October 19th, 2017 3:05AM

  MediaShift

  3 Reasons Marketers Can't Depend on Data Alone MediaShift At the 4A's recent Strategy Festival in September, the trade association outlined how Netflix uses statistical modeling to gauge how big its homegrown shows are going to be and to figure out the optimal marketing approach. Netflix also makes an ...

• Big Data - October 18th, 2017 9:28PM

  Forbes

  Why Space Data Is The New Big Data - Forbes Forbes Space Data is about to get big. Thanks to the growing sophistication and falling cost of satellites, more businesses than ever are looking to the “final frontier” for ... and more »

• Big Data - October 18th, 2017 11:06AM

  Entrepreneur

  Why the Big Data Swamp Needs to Be Purified to Usher in a Revolution in Lending Entrepreneur In today's modern world, data has become the new gold. Yet, too much data can cause problems of its own, making it increasingly difficult for businesses big and small to understand how to extract insightful and important information from the large ...

• Big Data - October 18th, 2017 9:06AM

  New York Times

  There's No Good Decision in the Next Big Data Privacy Case New York Times Microsoft balked at the request, saying that the data was stored on a server in Ireland and out of the reach of United States law enforcement. To access the data, the United States would need to make a request to the Irish government through diplomatic ... US Supreme Court will hear petition to review Microsoft search warrant case while momentum to modernize the law ...The Official Microsoft Blog - Microsoft Stored Communications Act - WikipediaWikipedia all 60 news articles »

• Big Data - October 18th, 2017 8:20AM

  Forbes

  Big Data: Insights Or Illusions? Forbes What is Big Data? When infused with human understanding it can lead to powerful new insights. On the other hand it can be a "truth machine that you can't challenge because it's big data," cementing and intensifying the toxic assumptions in a company.

• Big Data Industry Events - October 18th, 2017 12:30AM

  DIGIT.FYI (blog)

  EVENT: Big Data Scotland 2017 DIGIT.FYI (blog) Big Data Scotland is the country's largest dedicated data analytics conference. Aimed at a senior and executive level audience, the event will investigate the ongoing evolution of data analytics, explore the key tools and techniques within data science ... and more »

• Big Data - October 17th, 2017 3:45PM

  CNBC	ThoughtSpot CEO: Problem with big data isn't visualization, it's scale CNBC Jim Cramer spoke to ThoughtSpot founder and CEO Ajeet Singh, who shed light on his search company and how big data is shaping business. and more »

• Big Data - October 17th, 2017 3:00PM

  Bloomberg

  Big Data Is the New Push for Bank Indonesia - Bloomberg Bloomberg Bank Indonesia is turning to the machines to help make its policy more effective. and more »

• Big Data - October 17th, 2017 7:06AM

  Forbes

  Should You Airbnb Or Sell Your Property - Big Data Helps Forbes Data-driven decision making is a practice in many commercial industries now. But especially the real estate industry is using data. Companies like Zillow or Redfin provide estimates of a given house in a given neighborhood for renters and buyers alike ...

• Big Data Industry Events - October 17th, 2017 4:27AM

  Business Insurance

  Insurers must move fast on big data to avoid losing business Business Insurance For the insurance sector, the effective use and management of big data could contribute to fraud prevention because of tracking of client behaviors and events; customization of technical and commercial pricing, mainly for car insurance; and effective ...

• Big Data Industry Events - October 16th, 2017 7:01AM

  Chicago Tribune

  Using big data to predict the death of the mall, one J.C. Penney at a ... Chicago Tribune Back in February, J.C. Penney said it planned to close down about 140 struggling stores. That might be just the beginning. and more »

• Big Data - October 16th, 2017 2:46AM

  Slate Magazine

  How “Big Data” Went Bust Slate Magazine Five years ago—in February 2012—an article in the New York Times' Sunday Review heralded the arrival of a new epoch in human affairs: “The Age of Big Data.” Society was embarking on a revolution, the article informed us, one in which the collection ...

• Big Data Industry Events - October 13th, 2017 3:05AM

  Siliconrepublic.com

  Biotech, Brexit and big data: Nathalie Moll on the state of Europe's ... Siliconrepublic.com EFPIA director general Nathalie Moll shares her thoughts on Brexit, public engagement with biotech, big data and drug pricing. and more »

• Big Data Industry Events - September 21st, 2017 11:43AM

  Forbes

  A 'Gathering Of Data Scientists' Extends Its Influence Forbes Once known as quants, data analysts, actuaries, or any other number of unsexy terms, the appellation data scientist came into vogue with the emergence and rise of Big Data in the worlds of technology and business, and in the popular imagination. Author ...