Big Data Primer
The first primer on Big Data ever developed for the Media and Advertising Industries.
Date Issued: October 23rd, 2014
Research Associate: Gerard Broussard-PreMeditated Data
Committee: Big Data Committee
Documents
Longitudinal Ethnography and Acceleration Studies
Ethnographic studies of consumers’ video-viewing habits:
Findings from a completed acceleration ethnography designed to help determine consumers’ likely future video-device purchases
Interim findings from an ongoing, two-year longitudinal ethnography, scheduled for completion in 2015
Date Issued: August 6th, 2014
Research Associate: GfK
Committee: Media Consumption and Engagement and Digital Research Committees
Documents
Video
Talking Social TV 2
An in-depth follow-up to the CRE’s 2013 “Talking Social TV” study of the relationship of social media use and TV viewing.
Date Issued: April 10th, 2014
Research Associate: Keller Fay Group, Nielsen
Committee: Social Media Committee
Documents
Video
Research Quality in an Age of Big Data
A presentation and discussion focused on quality issues of Big Data and audience measurement, as a forerunner to the development of a CRE Big Data Primer.
Date Issued: February 11th, 2014
Research Associate: Pre-Meditated Media
Committee: Big Data Committee
Documents
Qualitative Research of Chinese & Hispanic Households for Code Reader
Date Issued: January 6th, 2014
Research Associate: Jennie Lai, Mandy Sha, and Shu Duan with Leah Christian and Ana Petras
Committee: Data Quality Committee (Formerly Sample Quality)
