Prior Events and Presentations

2016

1. November 11th

   Local Measurement Summit

• Agenda

• Introductions, Richard Zackon, Billy McDowell

• Introductions, Richard Zackon, Billy McDowell

• Local Measurement Committee, John McMorrow

• Local Measurement Committee, John McMorrow

• Dual Diary and Consumer Behavior Studies, Buzz Knight, Robin Gentry

• Dual Diary and Consumer Behavior Studies, Buzz Knight, Robin Gentry

• Panel Discussion

• Panel Discussion

• A Word from the MRC, George Ivie

• A Word from the MRC, George Ivie

1. November 2nd

   CRE Presents at ARF

• What Drives Engagement and Recall in Ad Delivery-Platform Evaluation Part II

1. October 27th

   CRE Hosts Virtual Reality Event at Time Warner Media Lab

• Virtual Reality Panel Discussion

1. October 11th

   Local Measurement Summit

1. September 8th

   What It it to Watch TV? Part II

• What Is it to Watch TV? Part II Presentation

1. June 29th

   CRE Presents at Nielsen 360

• Evaluating Engagement and Recall by Platform

1. March 29th

   "What Is It To Watch TV"

• Agenda

• Introduction-Richard Zackon

• Welcome-Billy McDowell

• Longitudinal Ethnography-Heather Coffin

• Longitudinal Ethnography-Brad Adgate

• Logitudinal Ethnography-Christine Pierce

• Concurrent Platform Evaluation-Janet Gallent

• Looking Back at Television's Past-Pat McDonough

• Closing

• Presentation Deck