2016
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Local Measurement Summit
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Agenda
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Introductions, Richard Zackon, Billy McDowell
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Introductions, Richard Zackon, Billy McDowell
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Local Measurement Committee, John McMorrow
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Local Measurement Committee, John McMorrow
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Dual Diary and Consumer Behavior Studies, Buzz Knight, Robin Gentry
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Dual Diary and Consumer Behavior Studies, Buzz Knight, Robin Gentry
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Panel Discussion
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Panel Discussion
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A Word from the MRC, George Ivie
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A Word from the MRC, George Ivie
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CRE Presents at ARF
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CRE Hosts Virtual Reality Event at Time Warner Media Lab
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Local Measurement Summit
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What It it to Watch TV? Part II
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CRE Presents at Nielsen 360
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"What Is It To Watch TV"
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Agenda
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Introduction-Richard Zackon
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Welcome-Billy McDowell
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Longitudinal Ethnography-Heather Coffin
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Longitudinal Ethnography-Brad Adgate
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Logitudinal Ethnography-Christine Pierce
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Concurrent Platform Evaluation-Janet Gallent
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Looking Back at Television's Past-Pat McDonough
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Closing
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Presentation Deck