Industry News

CRE Weekly NewsWatch

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Audio

  1. Radio+TV Business Report Per study of close to 5,700 respondents across PPM markets, nearly 60% of likely panelists listen to radio at work
  2. Inside Radio Nielsen’s new next-generation PPM is a “game changer,” says longtime radio research exec
  3. Inside Radio Nielsen study indicates NFL radio campaign on Westwood One boosted usage and downloads for major money transfer app

Big Data

  1. MediaPost Havas launches platform, developed by a data science firm, it calls a “control tower” for programmatic trading
  2. Engadget Dish subs with a Hopper or Wally and an Amazon Echo, Dot or Tap will be able to watch hands-free TV with voice control via Alexa
  3. Adweek “Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota”

Digital

  1. MediaPost ANA study estimates economic losses due to bot fraud at $6.5 billion globally in 2017, vs. $7.2 billion reported in 2016
  2. Advanced Television Global study by Ampere Analysis finds viewers age 55-64 prefer linear TV and catch-up services to SVoD
  3. MediaPost 30-second video ads are more successful at driving purchase intent than :15s, per YuMe study; 5-7 exposures is optimal
  4. Variety Viacom plans to launch sports-free skinny bundle for between $10-$20 per month

Mobile

  1. TVNewsCheck Smartphones are now in 80% of U.S. homes, 2nd only to TV sets which are in 96%, per Consumer Technology Association
  2. TVNewsCheck Sinclair’s offer of ATSC 3.0 receiver chips free to any cellphone maker committing to integrate is “key to mobile future”
  3. MediaPost The mobile augmented reality market could balloon to a billion-plus users and $60 billion in revenue by 2021, per Digi-Capital
  4. Variety “Snapchat Shows: Inside the Plan to Reimagine TV for the Mobile Era”
  5. Adweek Google updates its AMP (Accelerated Mobile Pages) Ads initiative, including ability to integrate more 3rd-party measurement

Network & Local TV

  1. NY Times Stephen Colbert’s ratings lift from 7-day DVR viewing has been 20% vs. 8% for Jimmy Fallon
  2. MediaPost NBC’s season win in 18-49 is its third in four years, while CBS’s win in households is its 14th in 15 years
  3. MediaPost Cable news nets’ “person-viewing hours” grew 26% in most recent week; year-to-date viewing up 13%, per Pivotal Research
  4. Adweek Revivals of past network hits, military shows and “knocking digital advertising” were among “5 defining trends” at Upfonts
  5. NY Times “… the standard model of 18 minutes of 30-second spots in a 60-minute show … is probably not sustainable,” says OMD’s Winkler

Social Media

  1. Adweek Facebook outlines the 3 steps it will take to address viewability
  2. MRWeb Social Media Research Association (SMRA) launches to develop best practices to measure, use social media as source for insights
  3. Adweek Facebook is building its own neuroscience center; the NYC lab will work with agencies, brands and media companies
  4. Poynter.org “Facebook is testing products to connect its users to local news”
  5. Adweek Facebook’s side-by-side video view seen opening new ad inventory outside its news feed
  6. Adweek 95% of teens surveyed by Defy Media use YouTube, vs. 69% using Instagram; 67% apiece for Facebook, Snapchat; 52%, Twitter

Virtual Reality

  1. CNet “AR,” “mixed reality,” “VR,” “immersive computing” . . . observers agree the future is here – but what exactly to call it?
  2. CNN “Can Google make virtual reality less lonely?”
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