Industry News

CRE Weekly NewsWatch

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Audio

  1. Inside Radio NY, Chicago, Dallas “to feel ratings ripples from” Entercom format changes
  2. RBR/TVBR Amazon is using radio for big Cyber Monday push
  3. Chicago Tribune Nearly 500 stations across the country turn all-Christmas during the holidays, per Nielsen
  4. RBR/TVBR CBS Radio is now officially part of Entercom Communications; company has already implemented 5% reduction in spotloads

Big Data

  1. Deadline “The Voice” viewers will be able to vote for their favorite performers by using their Comcast Xfinity X1 remote
  2. Adweek Sizmek is folding Rocket Fuel’s brand, will start disclosing fees included in media buying to instill more trust and transparency
  3. Adweek Equinix’s Secaucus-based data warehouse “stores the hardware that powers trillions of ad impressions every day”
  4. Reuters Following FCC approval of the next-generation broadcast TV standard, skeptics raise privacy concerns over ATSC 3.0

Digital

  1. Bloomberg “Verizon, NFL Are Close to Announcing Digital Streaming Deal”
  2. MediaPost Some 63% of sports fans balk at sports live-streaming subscriptions due to buffering and poor quality, per Phenix study
  3. MediaPost SimilarWeb study findings suggest Netflix, Hulu show stronger brand identity online than broadcast networks
  4. MediaPost 58.7% of U.S. TV households have at least one device capable of streaming video to their TV sets, per Q2 Nielsen report
  5. Variety Vimeo has added support for high-dynamic range videos and resolutions up to 8K

Mobile

  1. Ad Age T-Mobile says its 6-second spots during the World Series on FOX were a home run
  2. MediaPost 47% of U.S. respondents to Deloitte survey report making a conscious effort to reduce or limit their smartphone usage

Network & Local TV

  1. TVNewsCheck NBCU adds features to Macy’s Thanksgiving Parade coverage, including more livestream camera angles, picture-in-picture
  2. Variety ‘Sunday Night Football’ Scores Best Numbers Since Week 1
  3. Variety “Delayed Viewing Ratings: 8 of Top 25 Shows Double in Week 6”
  4. NY Times On the NFL’s regionalization system, or, “Why People in Mississippi Have to Watch the Giants”

Social Media

  1. MediaPost Twitter partners with Innovid on video ad delivery, measurement
  2. eMarketer Facebook users in US spent 18 hours, 24 minutes monthly in 2017 vs. 32 hours, 43 minutes in 2016, per Verto Analytics study
  3. Adweek Hyundai says it scored 100% positive social-media sentiment using AI-powered influencer technology
  4. Variety Facebook signs with digital sports broadcaster Stadium to stream 47 college basketball games

Virtual Reality

  1. Variety “‘Justice League’ VR: Imax VR Centers Get First Exclusive Title From Warner Bros.”
  2. Deadline Paramount Pictures launching first virtual reality movie theater
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