Industry News

CRE Weekly NewsWatch

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Audio

  1. Inside Radio Owners of smart speakers such as Amazon Echo are listening to more audio, per Edison Research study
  2. Inside Radio Radio’s cumulative audience now exceeds 274 million, per Nielsen data
  3. Radio+TV Business Report iHeartMedia, Fox Networks team for data-driven ad products including audio and video creative units
  4. Radio+TV Business Report Pandora sells its sole FM station for half what it paid for it four years ago

Big Data

  1. MediaPost Data & Marketing Association finds programmatic advertising, mobile payments are leading technologies adopted by marketers
  2. MediaPost Less than half of digital marketers surveyed by BrightEdge are using data to determine content strategy
  3. MediaPost CRE’s “Better TV Data for Better TV ROI” is among number of studies presented at ARF conference addressing role of data

Digital

  1. MediaPost Fox Networks to be first linear TV company to commit to a 6-second ad format on YouTube, and on its linear TV platforms
  2. Reuters In effort to challenge Facebook, YouTube, Vivendi's video-sharing site Dailymotion signs partnerships with CNN, Vice, others
  3. Adweek Study by Kantar and ad-tech firm Kargo finds in-stream ads outperform pre-rolls
  4. Adweek Programmatic platform TrustX, serving 33 publishers, promises 100% viewability in accordance with MRC standards

Mobile

  1. MediaPost Nielsen extends measurement deal for the YouTube Mobile App
  2. TVNewsCheck CBS TV stations to launch on ReachMe.TV’s In-Airport Entertainment Network
  3. MediaPost Mozilla intros Android browser that blocks tracking
  4. MediaPost Mobile video click fraud jumped nearly 3X in first four months of '17
  5. Broadband TV News “Hungry Mobile Video: Will Next-Generation TV Feed the Beast?”
  6. nScreenMedia Cisco, Ericsson each project as much as 10X growth in mobile data by 2022, driven by video, smartphone

Network & Local TV

  1. Radio+TV Business Report Analyst Brian Wieser finds total-day national TV 18-49 commercial impressions fell 9.2% in May vs. May 2016
  2. B&C More than 3.1 million homes had OTT skinny bundles in April, per new data from comScore; 14% of viewing went to network TV apps
  3. eMarketer 65% of teens, 73% of millennials say they spend at least same amount if not more time with linear TV vs. last year, per Fullscreen
  4. B&C Nielsen signs local-ratings deal renewal with Zenith covering all TV markets
  5. CBSNews.com The CBS All Access series “Star Trek: Discovery” will receive a special broadcast premiere on CBS Sept. 24
  6. B&C Twitter launches a TV ad campaign, with inaugural spot airing on ABC’s “The Bachelorette”

People

  1. Adweek In cost-saving decision, new Publicis Groupe CEO forbids all firm’s agencies from participating in awards shows in 2018
  2. MRWeb comScore's CTO to leave company under restructuring combining technology and product teams into group reporting to COO

Social Media

  1. Adweek Instagram Stories now has 250 million daily active users, heating up rivalry with Snapchat
  2. MediaPost Snap and Time Warner announce two-year content-development partnership estimated at a $100 million commitment
  3. Bloomberg BusinessWeek “Media Companies Are Getting Sick of Facebook”

Virtual Reality

  1. FierceCable MLB expands its VR content plans with Samsung
  2. Advanced TV Google finds most people who watch VR content rarely bother to turn their head to get full 360-degree experience
  3. The Drum “Majority of VR users say it will revitalize media, education, work, social interaction, travel and retail”
  4. MediaPost Tremor Video launches 360 video ad units
  5. Adweek YouTube beefs up its 360-degree and VR video efforts
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