Industry News

CRE Weekly NewsWatch

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Audio

  1. Inside Radio September’s two-day 2017 iHeartRadio Music Festival, from T-Mobile Arena in Las Vegas, boasts star-studded lineup
  2. MediaPost Radio Advertising Bureau (RAB) launches new site extolling the virtues of radio advertising
  3. NY Post “Spotify’s long-running spat with songwriters isn’t going away — and that could complicate” company’s IPO plans

Big Data

  1. B&C Nielsen says its syndicated VOD content ratings from nine major networks to be added to media planning tool for agencies, advertisers
  2. Adweek “Google is adding a way to understand data with voice-based navigation that's fueled by artificial intelligence”
  3. NY Times Proof that Big Data is not foolproof: Gillette mails “welcome to manhood” teen-marketed razors to numerous women
  4. Smart Screen News “All Things Metadata” to be discussed at July 25 Media & Entertainment Services Alliance (MESA) conference

Digital

  1. Adweek “How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences”
  2. LA Biz Hulu inks deal for nearly 3,000 more episodes from Fox TV library
  3. Adweek Infographic: “80% of Videos Drive Less Than a Third of Total Video Engagement,” per study by video platform Twenty Three
  4. Digiday By speeding load times, Bloomberg boosted pageviews per visit by 15%
  5. MediaPost Hub Entertainment study finds 38% of TV homes subscribe to two or more major subscription VOD services such as Netflix

Mobile

  1. MediaPost AerServ says its clients now have ability to transact mobile video inventory on a cost-per-completed-view (CPCV) basis
  2. MediaPost Mobile video ad spend – at $18.0 billion -- will overtake fixed video ad spend – at $15.0 billion – in 2018, per Zenith estimate

Network & Local TV

  1. MediaPost Among 12-17 viewers, June L3 TV viewing dropped 22%, and 20% in 18-24, 14% in 25-34, per Pivotal Research Group
  2. Axios.com P&G’s Pritchard tells Axios that some big P&G brands “have seen better performance results in market tests on TV than digital”
  3. MediaPost “The trend of internet-based TV content becoming ongoing TV shows has an uneven record of success”
  4. Hollywood Reporter Summer brings a record 11 new reality shows
  5. Adweek Gen Z and millennials now make up almost half of Nielsen’s TV homes
  6. Bloomberg “If you notice more split-screens and fewer commercial breaks on NFL broadcasts, credit fans who served as football’s lab rats”

Social Media

  1. Ad Age “Hashtags' Boom in TV Commercials Is Over”
  2. NiemanLab UK news consumers who get news via social or search more likely to remember that platform than originating outlet, per study
  3. MediaPost “Facebook Can't Shake Lawsuit Over Inflated Metrics”
  4. Multichannel News Discovery teams with Snapchat to develop original series based on Shark Week programming stunt
  5. Digiday “Publishers are switching affections from Snapchat to Instagram”
  6. NY Times The new reigning royalty of social influencers: pets

Virtual Reality

  1. Digiday “Publishers forge ahead with VR, even if users and advertisers lag behind”
  2. FastCompany “VR can improve your kid’s eyesight: study”
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