Industry News

CRE Weekly NewsWatch

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Audio

  1. Inside Radio Nielsen Nov. survey shows 30% audience-share jump for sports stations in PPM markets vs. June 2017 book
  2. RBR/TVBR Radio listeners spend 58% of their tune-in time with their favorite station, per latest Nielsen Audio report
  3. Radio Ink Nielsen also finds 65% listen away from the home between 6 a.m. and 7 p.m. and 75% are listening during PM Drive

Big Data

  1. MediaPost Fake-news purveyors pose an “existential threat” for the programmatic advertising marketplace, per new AppNexus report
  2. NY Times Op-ed by economists from Stanford, Brown cites data analysis identifying cable news as major contributor to political polarization
  3. MediaPost U.S. companies will spend more than $20 billion in 2017 on licensing, activating 3rd-party audience data, per IAB-DMA study
  4. Adweek “Infographic: How Marketers Think AI Is Going to Affect the Industry”

Digital

  1. MediaPost Newly issued MRC digital-measurement standards intro concept of “duration weighting” viewability
  2. MediaPost Study by Market Strategies International finds only 11% of all video streamers pay for live-streaming TV platforms
  3. MediaPost The top-10 performing 2017 ads on YouTube were dominated by Super Bowl spots but were topped by branded Dude Perfect ad
  4. Digiday Market for subscription-based short-form video streaming has “deteriorated” in wake of Seeso, Fullscreen, Watchable stumbles
  5. The Drum GroupM forecasts Facebook and Google, which took virtually all 2016 digital-ad growth, may account for 84% of 2017 digital spend
  6. BuzzFeed YouTube vows to hire more than 10,000 content moderators
  7. MediaPost Excepting Netflix and Amazon Prime, OTT services see churn rates 50%-plus of their subscriber base, per Parks Associates

Mobile

  1. MRWeb New Nielsen Mobile Video Performance tool evaluates streaming video quality on mobile and WiFi networks
  2. ReCode Video will make up 75% of mobile traffic in five years, projects telecom-equipment company Ericsson
  3. B&C comScore says it’s received MRC accreditation for its fraud detection and filtration system for mobile in-app traffic

Network & Local TV

  1. B&C After 7 weeks deploying Nielsen’s Total Live Audience Measurement, ESPN says its millennial audience is up 23% total day, 28% prime
  2. MediaPost Turner signs up for Nielsen SVOD rating service
  3. The Wrap All broadcast nets show primetime ratings drops vs. last year in total ratings and 18-49
  4. WSJ Networks haven’t been getting full credit for all people watching live TV via streaming services, Nielsen acknowledges
  5. B&C Various networks to test the “Project Thor” multi-touch-attribution measurement platform in Q1
  6. Deadline CBS research chief Poltrack on clutter: 90% of network TV ads are bought by just 200 companies, vs. millions buying on digital
  7. Video Ink What will be NFL’s options in 2022, when its legacy TV contracts with CBS, ESPN, Fox and NBC expire?

Other

  1. MRWeb Univision promotes Liz Sanderson to SVP leading team in newly formed Research, Insights & Analytics division
  2. B&C Social-media-measurement firm Canvs teams with analytics provider Ampsy to measure emotional results to live events
  3. Bloomberg ComScore COO resigns as company prepares to eliminate 175 jobs in wake of investigation of accounting irregularities

Social Media

  1. TVNewser “Who Are the Most Tweeted About TV News Anchors of 2017?”
  2. ReCode Facebook, on hunt for a sports-content negotiator, reportedly wants to spend a ‘few billion dollars’ for streaming sports rights
  3. Adweek Facebook shutters API that marketers used for research; all brands are shifting over to Audience Insight’s main platform
  4. Ad Age Facebook said to plan to test pre-roll video ads ahead of Watch shows
  5. MRWeb Facebook selects European ad visibility analyst Meetrics as its first viewability measurement partner based outside U.S.

Virtual Reality

  1. Adweek “Artificial Intelligence Is on a Crash Course With AR and VR. Here’s What It Means for Marketers”
  2. Techcrunch “Virtual reality gets its groove back”
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