Industry News

CRE Weekly NewsWatch

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Audio

  1. Bloomberg Pandora to intro Premium service offering millions of songs on demand for $9.99 a month
  2. Adweek Radio is expected to surpass newspapers in local ad revenue by 2021, per BIA/Kelsey estimates
  3. Radio Ink February 2017 trails only February 2011 for the largest February News/Talk share on record, per Nielsen data
  4. Radio World NAB raises concerns over TV spectrum auction repack’s impact on radio stations

Big Data

  1. MediaPost House of Representatives votes to repeal broadband privacy rules that were passed last year
  2. Adweek “As Telecoms Buy Up Ad-Tech Players, New Levels of Data Targeting Seem to be Afoot”

Digital

  1. MediaPost Most consumers served no more than one viewable impression during a campaign, per Integral Ad Science study
  2. Advanced Television Just 4% of rural Americans exclusively subscribe to OTT, per survey
  3. Radio+TV Business Report beIN SPORTS one of the first sports networks to be certified for Nielsen’s Digital in TV Ratings measurement
  4. Ad Age Michigan-based Global Intellectual Property Enforcement Center says it has patented solution to YouTube’s ad-adjacency problem
  5. B&C ANA calls on YouTube, others to create stronger safeguards to protect brands from having their ads run with questionable content

Mobile

  1. MediaPost MRC releases final version of location-based ad measurement guidelines, developed with IAB, Mobile Marketing Association
  2. Adweek Dialog Tech study finds using data from calls to businesses made from mobile display ads boosts mobile display ad ROI

Network & Local TV

  1. MediaPost Pivotal Research says year-to-date live+SD “person-viewing” hours of national news programming has jumped 11%
  2. MediaPost GfK study finds 49% of viewers of TV news say they “strongly trust” the networks that run that programming
  3. L.A. Times Recognizing event results won’t wait, NBC to air prime-time 2018 Winter Olympics coverage from South Korea live across USA
  4. MediaPost “With F-Words And Ads, FX Has Become HBO With Commercials”
  5. MediaPost TV ads generate post-ad searches not only for brands advertised, but also for competing brands, per paper presented at ARF

Other

  1. MediaLife After 18 years, MediaLife online magazine to shut down
  2. WSJ Proposal to reinstate UHF discount in calculating TV station reach to be put before FCC in late April

Social Media

  1. ReCode Twitter brings pre-roll ads to videos on Periscope
  2. CNBC In apparent response to fast-rising Snapchat, Facebook Messenger adds camera effects, “Facebook Direct” and “Facebook Stories”
  3. Advanced Television Over 50% of Gen Z and millennials use social media to learn about new TV shows, among Deloitte study findings

Virtual Reality

  1. CED Home 3D is considered to have been a bust – but home VR won’t follow that pattern, opines ABI Research
  2. Variety Warner Bros., Imax in co-financing and production agreement to create VR experiences based on Warner Bros. releases
  3. Techcrunch “As the Oculus Rift turns 1, Facebook is still responsible for where VR industry goes next”
  4. MediaPost “Virtual reality may be going wireless with another untethered VR headset prototype just developed”
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