Industry News

CRE Weekly NewsWatch

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Audio

  1. Radio Ink 49% of respondents to Integr8 Research survey say they discover music via FM, vs. 16% for YouTube, 15% for Spotify, 6% Pandora
  2. CNet “Everything you need to know about FM radio on your phone”

Big Data

  1. B&C Fox Networks is selling addressable ads in VOD on Comcast, Hulu
  2. B&C Google’s DoubleClick tests product applying machine learning to help organize video content into intuitive catalog
  3. Business Insider Google “is trying to get TV companies to adopt its video ad tech software – and . . . is looking to displace Comcast”

Digital

  1. Digiday Study: 60% of digital publishers aren’t satisfied with the quality of their video
  2. B&C Nielsen set to measure Netflix audience as well as SVOD viewing for other clients including A+E Nets, Disney/ABC, NBCU
  3. LA Biz “Netflix cries foul at Nielsen’s plan to measure streaming”
  4. Hollywood Reporter Netflix discloses most popular shows for “binge racing” – watching entire season of series within 24 hours of release
  5. B&C vMVPDs are now putting more emphasis on expanding Hispanic and Spanish-language streaming content
  6. MediaPost About 26% of U.S. consumers use an ad-blocker, per OnAudience study, causing estimated $15.8 billion revenue hit

Mobile

  1. Engadget Apple responds to Sen. Franken’s concerns over privacy implications of “Face ID” feature set to debut on iPhone X
  2. MediaPost Two-thirds of individuals surveyed by Zenith in 52 countries will own a smartphone in 2018, up from 58% in 2016

Network & Local TV

  1. AP Children in lower-income families spend more time watching TV, using devices than kids in more affluent homes, per non-profit study
  2. MediaPost NBCU’s Mark Lazarus, at NAB Show: “We’re training people to follow sports, not to watch sports.”
  3. TVNewsCheck At NAB Show, Sinclair CEO projects today’s ratings tools to be displaced by specific-device measurement built into ATSC 3.0
  4. MediaPost Opinion: “Heavy Commercial Loads Are Killing Basic Cable”
  5. Multichannel News In era of multitudinous program choices, content discovery is key, agree “Future of TV Distribution” panelists
  6. MediaPost Buzz-generating ad-attribution project “Thor,” backed by Video Advertising Bureau, is targeted for 2018 launch
  7. MediaPost Thor “could create a hornet’s nest of different ROI standards for each industry,” opines MediaPost’s Wayne Friedman

Social Media

  1. Hollywood Reporter NBCU in joint venture to develop, produce shows for Snapchat; NBCU invested $500 million in Snap’s IPO
  2. Ad Age Facebook is experimenting with allowing brands to study people’s posts and comments

Virtual Reality

  1. B&C The personalization power of VR can give shot of adrenaline to “dying” TV sports, say TV Week panelists
  2. Adweek Two agencies – France-based Lagardere and WPP’s Berlin Cameron – join growing ranks of agencies adding experiential divisions
  3. Adweek “How Brands Are Using AR to Engage Consumers and Measure Results”
  4. VRFocus.com CreamVR launches three new VR shows on Hulu
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