Industry News

CRE Weekly NewsWatch

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Audio

  1. Adweek Nearly a quarter of Americans listen to podcasts once a month; peak listening times are 8 a.m. and 11 p.m., per study
  2. RBR/TVBR “Nielsen Audio Resets September PPM Release Dates”
  3. Variety Pandora hires former Sling TV CEO Roger Lynch as its new CEO and president
  4. HuffPost “Scott Shannon and WCBS-FM: Is It Possible Youth Isn’t Always All That Matters?”

Big Data

  1. Adweek Recent surveys indicate growing parental concerns over the voice AI and data-collection capabilities of smart speakers
  2. nScreenMedia ”AI TV coming -- but human element still essential”
  3. eMarketer US addressable TV ad spend is expected to grow to $1.26 billion this year

Digital

  1. Advanced TV 86% of vMVPD subscribers surveyed by The Diffusion Group rate their service as “good” or “very good”
  2. MediaPost ANA encourages members to allocate a portion of their digital ad budgets to the 30 premium publishers that are part of TrustX
  3. Ad Age Verizon resumes buying video ads on YouTube following 5-month boycott over brand-safety concerns
  4. Adweek Nielsen’s Digital Content Ratings now to Include Facebook, Hulu and YouTube video views
  5. Adweek “Digital viewing will save linear networks—eventually” is among “5 takeaways” from the TCA tour

Mobile

  1. MRWeb Reveal Mobile receives patent for technology using beacon proximity activity to predict where a device is likely to appear next
  2. Advanced TV Juniper Research forecasts 1.4 billion 5G connections by 2025, up from just 1 million in the anticipated launch year 2019

Network & Local TV

  1. MRWeb Nielsen launches 'Ratings Academy,' online portal “designed to improve public understanding of its measurement methods”
  2. Ad Age Curiously, parents paid 8% less attention to this summer’s back-to-school TV ads than non-parents, per study by TVision Insights
  3. Ad Age Nielsen C3 data indicates broadcast network ratings in July fell 17% from July 2016
  4. Adweek ABC is latest network to sign up for Nielsen’s Out-of-Home Ratings
  5. WSJ Viacom attributes 2% slide in domestic ad sales in Q2 to its decision to reduce ad loads at some nets
  6. Ad Age Fox, in contrast, despite 20% lower national ad load in “Teen Choice Awards,” was on track to book 30% more revenue than last year
  7. MediaPost In Q2, MoffettNathanson says cable nets saw a 9.1% decline in total day 18-49 viewers in C3 ratings

People

  1. MediaPost Paul Donato, most recently Nielsen Chief Research Officer, is named Advertising Research Foundation Chief Research Officer
  2. MediaPost CBS veteran Jo Ann Ross is promoted to president and chief revenue officer of CBS Corp.
  3. WSJ Facebook exec David Lawenda will become EVP of digital sales and sales strategy at CBS

Social Media

  1. Adweek Instagram retools comments section to look more like Facebook's
  2. CNBC The social-media “influencer” market “is worth $1 billion and growing, according to one estimate”
  3. AP “Facebook envisions its new Watch feature as TV designed for social media,” where users comment, like, interact… “and never leave”

Virtual Reality

  1. Home Media Samsung and Live Nation team to stream Coldplay live in virtual reality
  2. Advanced TV VR to generate $6 billion revenue by 2022, estimates ABI Research
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