Industry News

CRE Weekly NewsWatch

Thank you for your interest in our weekly clip report; if you would like a colleague to receive this report please encourage them to opt-in here.


Audio

  1. Inside Radio 81% of Gen-Z tunes in to AM/FM, per iHeartRadio study
  2. Radio World Q&A with Nielsen’s Kelly Abcarian and Arun Ramaswamy on plans to expand PPM panels by 10%, enhance watermarking
  3. Ad Age “How BK's Google Home Stunt Reflects New Audio Branding Era”
  4. Radio+TV Business Report At NAB Show, NextRadio to detail planned moves into streaming and vehicle-dashboard integration
  5. AllAccess.com Nielsen in agreement with Tagstation LLC to explore ways to incorporate NextRadio listening data into Nielsen datasets

Big Data

  1. B&C Nielsen to adopt newly acquired metadata company Gracenote’s program identifiers as standard in measurement processes
  2. MediaPost Most advertisers, agencies in new survey believe majority of TV buying will be programmatic within three to five years
  3. Adweek Oracle buys data vendor Moat “to bolster measurement in its data cloud”
  4. B&C Canoe says that video on demand ad impressions rose to nearly 5 billion -- +21% -- during first quarter
  5. MediaPost Latest YouGov survey underscores that nearly half of consumers would trade personal info for benefits
  6. Ad Age Oracle aligns with Simulmedia in "aggressive" move into data-driven TV advertising

Digital

  1. Adweek With brand safety in focus, digital advertisers shift toward “direct” programmatic, aka “premium” programmatic
  2. MediaPost eMarketer forecasts that programmatic, despite concerns, will account for nearly 80% of 2017 U.S. display spending
  3. Bloomberg Cheddar looks to ignite its millennials-focused business news streaming channel via antenna giveaways to cord cutters
  4. Adweek “How Brands and Agencies Are Fighting Back Against Facebook and Google’s Measurement Snafus”

Mobile

  1. MediaPost CRE neuro study confirms 2nd screens are #1 source of distraction for TV viewers, “albeit with some upside”
  2. Digiday The Apple News platform draws more publishers’ content; will it make real inroads vs. Facebook and Google?
  3. Bloomberg Apple is testing a revamped iPhone with an all-screen front
  4. AP Nielsen study: In Q4 2016, viewers aged 2-11 averaged about 17 hours of live TV each week vs. 4½ hours watching video on other devices

Network & Local TV

  1. Fast Company Viacom’s in-house documentary “digs into the notion that millennials see themselves as creators as much as consumers”
  2. B&C While 71% of broadcasters in WideOrbit survey are “enthusiastic” about ATSC 3.0, just 5% say their transition will start in 2017
  3. Deadline Ahead of upfronts, Nielsen “sees significant TV viewing lifts from new measures” such as 35-day windows and out-of-home
  4. Business Insider Will the major broadcast and cable sports-rights holders get into the $20 sports-free skinny-bundle game?
  5. Adweek Infographic: “Who’s Watching TV’s Biggest Shows and How Their Interests Align With Brands”
  6. Multichannel News NBC runs wall-to-wall live coverage of NHL’s Stanley Cup Playoffs across several networks and platforms
  7. B&C Marist poll finds 46% have followed global unrest on TV, vs. 24% via online news sites or mobile apps, 11% via social media

ROI

  1. MediaPost Nielsen joins Google’s Marketing Mix Model Partners program, recently launched to improve use of its data
  2. B&C iSpot.tv, which provides ad impression metrics, intros product it says connects those impressions to sales results
  3. MediaVillage Charlene Weisler Q&As with CBS’s David Poltrack about Campaign Performance Audit (CPA) initiative to measure ROI
  4. eMarketer Nielsen’s Matt Krepsik on “the advantages of marketing mix models”

Social Media

  1. WWD After reviewing celebs’ Instagram posts, FTC warns influencers, marketers to clearly disclose their relationships to brands
  2. B&C comScore says it will intro demographic metrics for Facebook ads as part of its validated Campaign Essentials measurement product
  3. B&C Twitter rolls out in-stream video ads
  4. Multichannel News Per Ring Digital survey, 23.9% of adult U.S. Internet users engaged in social TV behavior in the last month
  5. Digiday Snapchat is launching a self-serve platform for Snap ads

Virtual Reality

  1. AP Augmented and virtual reality a major focus of Facebook’s annual F8 conference for developers
  2. MediaPost Two New Yorkers have set the record for prolonged non-stop viewing of virtual reality video: 50 hours
  3. Wired “3-D TV Tech Finally Finds Good Use: Streaming NBA Action in Virtual Reality”
Close