The challenges of traditional, sample-based market research continue to rise in our dynamic, fragmented media landscape. At the same time, accessibility to large data sets from almost any business or personal sector (including our own physiological responses) is driving increased demand and innovation within the data sciences.
The goal of the Big Data Committee is to explore the growing intersection of these two disciplines, identify and create informed dialogue around the critical questions this intersection creates, and explore methods, techniques and approaches to improve the quality of big data solutions.
Chair
Stacey Schulman
Committee Members
Jackie Bergeron
Michele Buslik
Jon Cogan
Laura Cowan
Pete Doe
Sam Garfield
Janice Finkel-Greene
Tanya Giles
Paul Hockenbury
George Ivie
Annette Malave
Patricia Marsden
Dan Murphy
Michele Meyer
Ceril Shagrin
Howard Shimmel-Vice Chair
Alex Terrazas
Robin Thomas
Documents
Research Quality in an age of big data February 11, 2014 (deck)
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