ROI

Chair
Dave Poltrack

Committee Members
Michele Buslik
Laura Cowan
Jeff Doud
Ed Gaffney
Jeffrey Graham
Mark Kaline
Doug Pulick
Beth Rockwood
Ceril Shagrin
Howard Shimmel
Radha Subramanyam
Leslie Wood
Tom Ziangas

Videos

• The State of Marketing Mix Modeling-Time Life Presentation September 20, 2013

Documents

• The State of Marketing Mix Modeling Deck-September 20, 2013
• The State of Marketing MIx Modeling White Paper
• The State of Marketing MIx Models ARF Presentation June 10, 2013