Media Consumption and Engagement

The mission of this committee is to improve and evolve audience measurement through comprehensive and ongoing study of media consumption.

Specifically, the committee seeks to dimension the current consumption of media and how it is changing (and will change) over time in order to propose the optimal form of media measurement.

If you are a current Nielsen Client and are interested in participating on this committee, click here to share your interest.

Chair
Joe Abruzzo

Committee Members
Jordan Breslow
Tim Brooks
Joanne Burns
Michele Buslik
Laura Cowan
Natalie Davis
Betsy Frank
Janet Gallent
Hadassa Gerber
Tanya Giles
Greg Iocco
Diahanna Post
Redjeb Shah-Vice Chair
Susie Thomas
Bruce Tyroler
Emily Vanides
Jack Wakshlag

Videos  

• Timelife-"TV Untethered Event" July 24, 2013
• MediaPost Re:Vision Conference April 12, 2011 

Webinars

• Research on Research Mobile Webinar April 23,2014 

Documents

• Media Consumption and Engagment Cross Media ALignment RFP-February 14, 2014 (pdf)
• Mobile TV TreeNet Webinar-Audio
• Mobile TV TreeNet Webinar-Deck
• "TV Untethered Presentation"-July 24, 2013
• "TV Untethered" ARF Presentation-June 10, 2013
• "TV Untethered" White Paper
• Click to access the CRE's User Experience (UX) Research ArchiveJune 15, 2011
• User Experience (UX) Webinar
• User Experience (UX) Database
• Request for Proposal for Mobile Media Research March 30, 2012 (.pdf)
• CRE to Study User Experience on Multiple Video Screens and Formats February 22, 2011 (.pdf)
• MC&E Research Review RFP October 15, 2010 (.pdf)
• News Release Announcing MC&E Research Review RFP
  October 19, 2010 (.pdf)
• Video Consumer Mapping Final Report (.pdf)
• VCM Data Mining Study
  Commericial Viewing Charts May 10, 2010 (.pdf)
• VCM Client Presentation (.pdf)
• VCM Appendix (.ppt)
• Video Consumer Mapping Press Release (.pdf)
• VCM Briefing document (.pdf)