Digital Research Committee

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Chair
Bryon Schafer

Committee Members
Brad Adgate
Josh Axelrad
Cheryl Brink-Vice Chair
Joanne Burns
Michele Buslik
Shari Cleary
Laura Cowan
Wayne Goldstein
George Ivie
Sherrill Mane
Jed Meyer
Dan Murphy
Daria Nachman
Heather O'Shea
John Potter
Doug Pulick
Beth Rockwood
Bryon Schafer
Ceril Shagrin
Horst Stipp
Antonia Toupet

Documents

• Video Ad Viewability on Peripheral Internet Devices April 8, 2013 (pdf)
• CRE Digital Study Slides April 4, 2012 (.pdf)
• Can Publisher Data Play a Role in the Digital Adventures Ecosystem April 3, 2012 (.pdf)
• IAB Best PracticesJune 2011 (.pdf)
• RFP to Study Methods for Digital Audience Measurement February 4, 2011 (.pdf)
• MRC Internet Education Update January 3, 2011 (.pdf)
• Digital Research Challenges and Possible Next Steps November 3, 2010 (.pdf)
• CRE Webinar Meeting Audio: Digital Research from the Council for Research ExcellenceNovember 3, 2010 (.wmv)
• IAB Evaluation of Internet Ad Effectiveness (IAE) methods November 15, 2010 (.pdf)
• IAB Evaluation of IAE Methods by Paul LavrakasMay 2010 (.pdf)