Research

Guide for Validating New and Modeled Audience Data

Date Issued: November 11th, 2016

Research Associate: Guide for Validating New and Modeled Audience Data

Committee: Data Quality

Document

1. Guide for Validating New and Modeled Audience Measurement Data

   | November 11th, 2016

The Mind of the Viewer

Date Issued: September 8th, 2016

Research Associate: Nielsen Consumer Neuroscience

Committee: Neurometrics

Document

1. The Mind of the Viewer

   | September 8th, 2016

What Drives Engagement and Recall in Ad Delivery Platform Evaluation Part II

Date Issued: September 8th, 2016

Research Associate: HUB

Committee: Media Consumption & Engagement

Documents

1. What Drives Engagment and Recall in Ad Delivery-Platform Evaluation Part II

   | September 8th, 2016

Dual Diary Measurement

Date Issued: July 27th, 2016

Research Associate: Nielsen

Committee: Audio

Document

1. Dual Diary Measurement Presentation

   | July 26th, 2016

Webinar

1. Dual Diary Measurement Webinar

   | July 27th, 2016

Evaluating Engagement and Recall by Platform

Date Issued: July 13th, 2016

Research Associate: Hub

Committee: Media Consumption & Engagement

Document

1. Evaluating Engagement and Recall by Platform Presentation Deck

   | July 13th, 2016

Webinar

1. Evaluating Engagement and Recall by Platform Webinar

   | July 12th, 2016

Concurrent Platform Viewing Study

Date Issued: March 29th, 2016

Research Associate: GfK

Committee: Media Consumption & Engagement

Document

1. MCE_Concurrent Platform Usage Study_03292016

   | March 29th, 2016

Longitudinal Ethnography Study

Date Issued: March 29th, 2016

Research Associate: GfK

Committee: Digital Committee

Document

1. Digital Longitudinal Ethnography

   | March 29th, 2016