Richard Zackon

Facilitator Council for Research Excellence

Richard Zackon

Richard Zackon has enjoyed a varied career in media and media research going back to 1973 when he joined the Media department at Doyle Dane Bernbach. On the agency side, Richard has experience in planning, buying and research and created the Research department for AirTime in 1977. He moved to the sell side in 1983 becoming VP Research for the Cable Ad Bureau and has consulted for a number of national and regional cable networks and properties as well as research companies. His online research experience stretches back to 1996. His current professional interests include audience forecasting and creativity in research.

In 2005 when the Council for Research Excellence was formed, Richard became its Facilitator. In addition to his CRE work, he still does research consulting and training and teaches a Certificate program in Audience Measurement at New York University. Richard also has a private practice as an executive coach with training in speech act theory and certification from the International Coach Federation.

Richard received his B.A. in Religious Studies from Yale and holds graduate degrees from Stanford in Statistics and Communication Research. He was Assistant Professor of Advertising at the University of Texas at Austin.Richard is a member of the New York State Bar having received a J.D. degree from Fordham University School of Law. In addition, Richard works as an executive coach. Richard has also trained in improvisational comedy. He occasionally performs comedy in New York City. Audiences less occasionally laugh.