Keenan Pendergrass

Director of Station Research Cox Media Group

Keenan Pendergrass

Keenan Pendergrass is Director of Station Research for WFTV and WRDQ and has worked for the Cox Media Group (CMG) Orlando television station since 1998.

A 32 year veteran of the broadcast industry, Keenan has held on-air positions in both radio and television as well as television research. He has served as Past National Chairman for the Marshall Marketing Client Advisory Council, a member of the Nielsen Policy Guideline Committee, and the NAB Coalition of Local Audience Measurement (COLTAM).

Keenan is a founding member of the ABC Network Research Advisory Board (RAB) and currently serves as RAB Chairman and is an active member of the Nielsen Council for Research Excellence (CRE) working on the Local Diary Measurement committee.

A graduate of Middle Tennessee State University with a Bachelors Degree in Communications and resides in Orlando, Florida with his wife and daughter