To determine reliable method(s) for creating accurate media-related universe
estimates (including subsets such as age/sex/income/
geography/ethnicity/language)
that can be readily adapted, updated, and expanded to reflect rapidly
changing technologies.
Current categories
Wired Cable (including telcos), Digital Cable, Digital converter Box, VOD enabled, Satellite,
PVR, VCR, DVD Recorder, DVR Player only, Over-the-air digital, HD Set(s) HD receive
over-the-air, HD received cable, HD receive satellite, Internet at home, broadband
at home, WiFi, cell phone (including separate categories for video, subsrcibes
to wifi content, internet enables, etc) Video Mp3 player, Mp3 player
Chair
Nancy Gallagher
Committee Members
Michele Buslik
David Gunzerath
Greg Iocco
George Ivie
Dan Murphy
Liz Nash
Christine Pierce
Matt Ross
Ceril Shagrin
August 12, 2012
CRE Launches Social Media Study
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May 8, 2012
Council for Research Excellence to Examine Ways to Improve Diary Samples in Local TV Markets
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April 4, 2012
Digital Publishers' User-Data Collection Is Inconsistent, Council For Research Excellence Study Finds
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November 27, 2012
June 22, 2012
May 8, 2012
April 4, 2012
March 30, 2012
March 29, 2012
June 15, 2011
June 8, 2011
March 23, 2011
February 22, 2011
February 10, 2011
October 19, 2010
June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »