Chair
Beth Rockwood
Committee Members
Mike Hess
Adrienne Polich
Matt Reid
Ellen Ryan
Robin Thomas
Emily Vanides
Thomas Wells
Judy Vogel
Tom Ziangas
Social Media Committee -- Informational Meetings
Topic: Social Media Metrics Landscape for CRE
Speaker: Erik Rabasca, VP, Social Practice Lead, Mediabrands
This presentation is a review of the social media landscape developed to provide context for our social media research discussion. Erik has been involved with social media since before media was named social. As Social Practice Lead of Mediabrands companies Reprise Media, Cadreon and Rally/UM, he is responsible for developing the strategic vision of social media services, product development and quality of client delivery while fostering a collaborative culture throughout the organization. Connect with Erik on Twitter @ErikNYC or though LinkedIn.
Topic: How Social is Social Media, Really?
Speaker: Ed Keller, CEO Keller Fay Group
Social networking sites have become the shiny new toys for many marketers today, and discussion about them dominates the marketing trade press. In this talk, Ed Keller of the Keller Fay Group will argue that social media websites are just one modest-sized piece of a much larger "social marketing" opportunity for brands. He argues for a holistic perspective which recognizes that "traditional" media such as television, the internet, and print offer audiences that can be far more "social" than Facebook and Twitter, and capable of motivating far more word of mouth advocacy for brands. Further, Keller will show that conversations that take place on social networking websites relating to products, services, and brands are only a small percentage of all consumer conversations about brands, and not representative of offline conversations.
Topic: Integrating Social Media Into the Marketing Mix
Speaker: Jessica Hogue, Research Director, CPG Online, The Nielsen Company
Social Media holds enormous potential for marketers. According to a survey conducted by NMIncite, a lack of metrics was the main barrier to furthering the use of social media within organizations. This presentation looks at barriers to integrating Social Media, and provides a discussion of Social Listening's power to improve customer satisfaction, marketing effectiveness and innovation within CPG companies.
Jessica serves as Research Director for The Nielsen Company where she is responsible for designing custom analytics for Nielsen’s consumer products clients using Nielsen’s suite of online audience measurement and social media products. Jessica has developed progressive ways of tapping social listening for new product development and leads Nielsen’s health, wellness and sustainability trend insights. She has published numerous studies and articles on the subject of digital moms and is a sought out industry expert on the online behaviors of women. Jessica was the recent recipient of a Rising Star certificate at the ARF Great Mind awards. A graduate of Pepperdine University, Jessica holds an MS from the Columbia School of Journalism.
August 12, 2012
CRE Launches Social Media Study
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May 8, 2012
Council for Research Excellence to Examine Ways to Improve Diary Samples in Local TV Markets
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April 4, 2012
Digital Publishers' User-Data Collection Is Inconsistent, Council For Research Excellence Study Finds
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November 27, 2012
June 22, 2012
May 8, 2012
April 4, 2012
March 30, 2012
March 29, 2012
June 15, 2011
June 8, 2011
March 23, 2011
February 22, 2011
February 10, 2011
October 19, 2010
June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »