Sample Quality Committee

The Sample Quality Committee designs research to provide insights into methods to improve sample quality for media measurement.

If you are a current Nielsen Client and are interested in participating on this committee, click here to share your interest.

Chair
Ceril Shagrin

Committee Members
Ann Casey
Laura Cowan
Tim Dolson
David Gunzerath
George Ivie
Michael Link
Beth Rockwood
Artie Scott
Maggie Strickland

Video

• Richard Zackon at The Advertising Research Foundation Audience Measurement conference - 7.9.10 (YouTube)

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Documents

• Mini-Summit 2010 Agenda (.pdf)
• Mini-Summit 2010 Audio replay (.mp3, 89 MB)
• Mini-Summit 2010 Slide Presentations
• Presentation to Advertising Research Foundation
  June 22, 2010 (.pdf)
• Presentation to CRE May 11, 2009 (.pdf)
• CRE Meter Report March 31, 2009 (.pdf)
• CRE Report Diary March 9, 2009 (.pdf)
• Television Household Questionnaire (.pdf)
• Committee Update - 2.15.07 (.doc)
• Diary Bias Proposal - 2.20.06 (.doc)

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