Contact:
Tom Campo
Campo Communications, LLC
(212) 590-2464
tom@campocommunications.com
New York, NY, March 29, 2012 – The Council for Research Excellence (CRE), a diverse group of senior-level research professionals from throughout the media and advertising industries dedicated to advancing the knowledge and practice of audience measurement methodology, announced today that it has approved three new members.
The new members are Jeffrey Graham, director of advertising research, Americas, at Google; Judy Vogel, managing director, insights and analytics at Media Storm; and Tom Ziangas, senior vice president, research at AMC Networks.
“Welcoming new members, and new companies, to the CRE is always gratifying,” said Ceril Shagrin, executive vice president of Univision Communications Inc. and chair of the CRE. “We’ll have a full agenda this year and we’re looking forward to building on the work we’ve accomplished so far.”
About the Council for Research Excellence
The Council for Research Excellence (CRE) is an independent research group created (in 2005) and funded by The Nielsen Company. CRE is dedicated to advancing the knowledge and practice of audience measurement methodology and comprises senior-level industry researchers representing advertisers, agencies, broadcast networks, cable, syndicators, local stations, and industry associations.
CRE members represent advertising agencies and media-buying firms including Deutsch, GroupM, Horizon Media, Magna, Media Storm, Starcom MediaVest and TargetCast tcm; media companies including ABC, AMC Networks, CBS, Comcast, Cox, Discovery, Disney, Google, Hearst Television, NBC Universal, News Corporation, Raycom Media, Scripps Networks, Time Warner, Univision and Viacom; advertisers including Kimberly-Clark, Microsoft, Procter & Gamble and Unilever; industry organizations including the Media Rating Council, the National Association of Broadcasters, the Syndicated Network Television Association; and The Nielsen Company; and the investment bank Nomura Securities.
For more information about the Council for Research Excellence, please visit: http://www.researchexcellence.com/
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