Digital Research Committee

If you are a current Nielsen Client and are interested in participating on this committee, click here to share your interest.

Committee Members
Brad Adgate
Josh Axelrad
ShariAnne Brill
Cheryl Brink
Michele Buslik
Nancy Gallagher
George Ivie
Sherrill Mane
Kevin McCarthy
Dan Murphy
Daria Nachman
Carrie Nicholson
Beth Rockwood
Bryon Schafer
Ceril Shagrin
Kate Sirkin
Debbie Solomon
Gina Steinglen
Seema Varma

Documents

• CRE Digital Study slides April 4, 2012 (.pdf)

• Can Publisher Data Play a Role inthe Digital Advertising Ecosystem April 3, 2012 (.pdf)

• IAB Best Practices June 2011 (.pdf)

• RFP to Study Methods for Digital Audience Measurement
  February 4, 2011 (.pdf)

• MRC Internet Education Update
  January 3, 2011 (.pdf)

• Digital Research Challenges and Possible Next Steps
  November 3, 2010 (.pdf)

• CRE Webinar Meeting Audio: Digital Research from the Council for Research Excellence November 3, 2010 (.wmv)

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• IAB Evaluation of Internet Ad Effectiveness (IAE) methods
  November 15, 2010 (.pdf)

• IAB Evaluation of IAE Methods by Paul Lavrakas May 2010 (.pdf)

Coming soon: MRC Audience Measurement