Chief Research Officer
CBS Corporation
President
CBS Vision
David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. Poltrack oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace. He designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas, CBS' state of the art Research Center. CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. Poltrack is past chairman of the Media Rating Council; trustee of the executive committee, Marketing Science Institute; past president, Market Research Council and in 2009 was inducted into their Hall of Fame; past chairman and current board member, Advertising Research Foundation. As Adjunct Professor, he teaches at the Columbia University Graduate School of Business; NYU Stern School of Business, and is a visiting professor at Cheung Kong Graduate School of Business, Beijing, China. He is author of Television Marketing: Network, Local, and Cable (McGraw-Hill) and has many articles published in professional journals. He is a graduate of the University of Notre Dame (B.A., magna cum laude, History), and NYU (M.B.A., Marketing).
April 12, 2011
MediaPost Re:Vision conference
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November 3, 2010
CRE Webinar: Digital Research from the Council for Research
Excellence
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October 25, 2010
Non-Response Bias Mini-Summit
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June 8, 2011
March 23, 2011
February 22, 2011
February 10, 2011
October 19, 2010
June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »