The October 25, 2010, Research Mini-Summit, co-hosted by the Council for Research Excellence (CRE) and the Media Rating Council (MRC) to review and discuss the implications of a comprehensive non-response study which was completed by the CRE related to Nielsen's Diary and Meter-based services. The design of the non-response study involved collaboration between Nielsen researchers, academic leaders in this field, CRE/MRC members as well as the MRC staff. The study itself was funded by Nielsen, although the CRE had independent oversight over the project execution.
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Listen to the audio replay (.mp3, 89 MB)
View the Mini-Summit Slide Presentations
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