Committees - Research Excellence

Committees

Local Measurement Committee

The Local Measurement Committee's mission is to analyze and work to improve all aspects of local measurement. Our interest extends to local media including radio, television and digital. There are many factors which make local measurement challenging including sample sizes, economic constraints, and the uniqueness of each local market. Our goal is to find measurement solutions for today’s local marketplace and for the future.

Chair

John McMorrow

Members

Kathleen Bohan-Vice Chair
Ann Casey
Tim Daly
Dave Daniels
Hadassa Gerber
Frank Friedman
Bruce Hoynoski-Nielsen Liaison
Mark Kaline
Buzz Knight
Pat Liguori
Daniel McDonald
Billy McDowell
Scott Osbourne
Keenan Pendergrass
Rick Pike
Julie Russell
Ceril Shagrin