Committees

Digital Research Committee (Inactive)

The Digital Committee of the CRE is exploring how consumers are adopting new digital technologies.  Its current project is an ethnography being conducted by GfK.  The goal is to provide insights on consumer usage of new video technologies and the potential impact on audience measurement.      

Documents

• March 29th, 2016

  Longitudinal Ethnography Presentation

• November 3rd, 2015

  Media Acceleration-GfK and the CRE's Measurement of New Device Impact

• April 28th, 2015

  Longitudinal Ethnography and Acceleration Extension Study

• August 6th, 2014

  Longitudinal Ethnography and Acceleration Studies

• April 8th, 2013

  Video Ad Viewability on Peripheral Internet Devices

• June 14th, 2013

  Digital Ethnography-RFP

• April 4th, 2012

  CRE Digital Study Slides

• April 3rd, 2012

  Can Publisher Data Play a Role in the Digital Adventures Ecosystem

• June 1st, 2011

  IAB Best Practices

• January 3rd, 2011

  MRC Internet Education Update

• November 15th, 2010

  IAB Evaluation of IAE Methods by Paul Lavrakas

• November 3rd, 2010

  Digital Research Challenges and Possible Next Steps

• May 1st, 2010

  IAB Evaluation of Internet Ad Effectiveness (IAE) methods

Webinar

• November 3rd, 2010

  CRE Webinar Meeting Audio: Digital Research from the Council for Research Excellence