Video Consumer Mapping Study

The results are here!

We recently completed the largest and most extensive observational study of media usage ever conducted.

A pioneering study conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State University's Center for Media Design (CMD) and Sequent Partners dispels several popular notions about video media use, finding that Baby Boomers age 45-54 consume the most video media while confirming that traditional "live" television remains the proverbial "800-pound gorilla" in the video media arena.

View the results of the $3.5 million year-long Video Consumer Mapping (VCM) study by exploring the links below.

• View Video
  Presentations of the Video Consumer Mapping study
• In Their Own Words…
  Quotes on the Video Consumer Mapping study

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Downloadable Documents

Download all documents here or explore links below

• Full Report April 28, 2009 (.pdf)
• Technical Appendix July 7, 2009 (.pdf)
• Power Analysis July 7, 2009 (.pdf)
• Appendix - Additional Findings & Presentation Materials
  June 8, 2009 (.pdf)
  
• CTAM Presentation April 17, 2009 (.pdf)
• A Day in the Media Life - VCM Findings April 3, 2009 (.pdf)
• VCM Study - Key Findings April 1, 2009 (.pdf)
• VCM Study - Full Presentation March 26, 2009 (.pdf)
• VCM Overview (.pdf)
• Press Release (.pdf)
• Briefing document (.pdf)
• FAQ (.pdf)
• Researcher bios (.pdf)
• About Ball State (.pdf)
• About Sequent Partners (.pdf)

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