Contact:
Richard Zackon
The Council for Research Excellence
rzackon@researchexcellence.com
News Release
THE COUNCIL FOR RESEARCH
EXCELLENCE ISSUES ITS FIRST RFP FOCUSED UPON
AUDIENCE CONSUMPTION OF MEDIA
Council Conducts Research Efforts in
Cooperation with Nielsen Media Research
NEW YORK – January 9, 2006 – The
Council for Research Excellence today announced the availability
of its initial Request for Proposal (RFP) focused upon Audience
Consumption of Media. The mission of the Media Consumption
committee of the Council for Research Excellence is to improve
and evolve audience measurement through a comprehensive and ongoing
study of media consumption. Overall, they seek to dimension the
current consumption of media and how it is evolving, and will continue
to evolve, over time in order to propose the optimal form of media
measurement.
The issues identified for this RFP by the Media Consumption committee
include, but are not limited to, media satisfaction and engagement,
map of consumers’ use of media by time of day and season
of year, use of new technologies such as Digital Video Recorders
and Video on Demand, and video consumption both in-home and out-of-home. The
Council committee charged with addressing Media Consumption is
co-chaired by Shari Anne Brill, Vice President – Director
of Programming at Carat USA and Steve Sternberg, Executive Vice
President – Director of Audience Analysis at Magna Global.
“The very definition of television viewing, and the landscape
overall, is rapidly changing as DVRs and related time-shifted viewing,
VOD, and a host of new mobile content providers are about to have
a major impact on how, where, and when people receive and watch
video content. Through this RFP, the Council for Research
Excellence is attempting to gauge the effects of these evolving
changes on overall media habits, media engagement, and other media
dynamics as they occur,” said Steve Sternberg.
In addition, Shari Anne Brill noted, “We are thrilled to
be partnering with top research leaders as the Council for Research
Excellence undertakes this groundbreaking industry initiative.”
In
regard to the availability of the RFP, Howard Shimmel, Senior Vice
President of Client Insights at Nielsen Media Research stated, “We look forward to the results
of this study, which should provide Nielsen Media Research and
the industry with greater insights on media consumption and help
decide priorities for the measurement of emerging and new technologies.”
The Council’s evaluation of this, and future, proposals
will be based upon a supplier’s ability to address all issues
and questions in the RFP as well as their capabilities, experience,
pricing, quality and the ability to meet deadlines. Suppliers
could include research companies, consultants and academics, among
others. All proposals pertaining to Audience Consumption
of Media are to be submitted by February 10, 2006. Further
specifics on this proposal and requirements can be found on The
Council for Research Excellence website, www.researchexcellence.com.
“I’m truly pleased by the progress of the Council
for Research Excellence to date as our members have approached
our work in a very positive and proactive way” said Mark
Kaline, Global Media Manager at Ford Motor Company and Chairperson
of The Council for Research Excellence. “In cooperation with Nielsen
Media Research, the Council has made strong strides in identifying several
key research issues that hold significance for, and present growing challenges
to, diverse client segments. The availability of this first RFP serves as a
milestone for the Council and presents new opportunities to the industry for
ongoing dialogue, thought leadership and cooperation with respect to research
and methodology.”
Moving ahead in 2006, The Council for Research Excellence will
be launching additional RFP’s from its other committees,
including Non-Response and Valid Use of Data.
About the Council for Research Excellence
Research and development provides the foundation for accurate
and credible audience measurement. The Council for
Research Excellence was created by Nielsen Media Research in 2005,
via a dedicated $2.5 million R&D fund incremental to normal
R&D investments. The Council serves as an independent
forum for Nielsen to gain greater insight into industry perspectives
on R&D development and collaborate further with its clients
in R&D efforts to ensure their priorities are reflected in
Nielsen’s spending on methodological research. Members
represent a broad range of client segments including national and
local broadcast and cable, advertisers, national and local advertising
agencies, ethnic media agencies, television station groups and
syndicators, as well as public interest groups.
About Nielsen Media Research
Nielsen Media Research is the world’s leading provider of
television audience measurement and advertising information services. In
the United States, Nielsen’s National People Meter service
provides audience estimates for all national program sources, including
broadcast networks, cable networks, Spanish language networks and
national syndicators. Local ratings estimates are produced
for television stations, regional cable networks, MSOs, cable interconnects,
and Spanish language stations in each of the 210 television markets
in the U.S., including electronic metered service in 56 markets. Nielsen
Media Research is part of VNU Media Measurement and Information,
a global leader in information services for the media and entertainment
industries. VNU is active in more than 100 countries, with
headquarters in Haarlem, the Netherlands and New York, USA. The
company employs 38,000 people. Total revenues under IFRS
amounted to EUR 3.3 billion in 2004. VNU is listed on the Euronext
Amsterdam (ASE: VNU) stock exchange. For more information,
please visit the VNU website at www.vnu.com and
the Nielsen Media Research website at www.nielsenmedia.com. |