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SUSAN CUCCINELLO
Senior Vice President, Research, TVB

Susan Cuccinello has been Senior Vice President, Research since April 2002. She oversees the association’s media research as well as marketing research and development efforts.

She joined TVB in 1996 as Vice President, Marketing Research from Blair Television where she was VP/director of marketing services, responsible for creating specialized market research presentations and developing new revenue. She joined Blair in 1984 from Storer Television.

Ms. Cuccinello lives in Ossining, New York with her husband and two children.
The not-for-profit Television Bureau of Advertising (www.tvb.org) is the trade association of local television broadcasters. Its members include television broadcast groups, advertising sales rep firms, and over 500 individual stations.