SUSAN
CUCCINELLO
Senior Vice President, Research, TVB
Susan Cuccinello
has been Senior Vice President, Research since April 2002. She oversees
the association’s media research as well as marketing research
and development efforts.
She joined TVB
in 1996 as Vice President, Marketing Research from Blair Television
where she was VP/director of marketing services, responsible for
creating specialized market research presentations and developing
new revenue. She joined Blair in 1984 from Storer Television.
Ms. Cuccinello
lives in Ossining, New York with her husband and two children.
The not-for-profit Television Bureau of Advertising (www.tvb.org)
is the trade association of local television broadcasters. Its members
include television broadcast groups, advertising sales rep firms,
and over 500 individual stations.
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