Michele
Buslik
SVP, Director of Media Research, TargetCast
TCM
As a recognized
leader in the media research community with in-depth knowledge of
all media and marketing syndicated services, Michele is extensively
involved with the development of proprietary media planning tools
for her clients. She is an innovative thinker with skills which
translate new ideas and systems into practical applications.
At TargetCast
tcm she is responsible for the recommendation and implementation
of syndicated research resources which enables an independent agency
to provide superior media planning and buying services to our clients.
Additionally, Michelle is involved in developing proprietary applications
to enhance media accountability.
Prior to joining
TargetCast tcm, Ms. Buslik worked at MediaVest Worldwide as SVP,
Research Director on the Coca-Cola account and WRG/BDDP as SVP,
Media Research Director. She has been President of the Radio &
TV Research Council, a member of the CASIE and MRC committees as
well as an active participant in the research committee formed to
monitor the development of the SMART television measurement service.
Presently Ms. Buslik represents TargetCast tcm on the 4As Media
Research Committee and the Radio Advertising Effectiveness Lab (RAEL).
Ms. Buslik graduated
from New York University Washington Square College.
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