A 26 year veteran of the entertainment industry, Joanne spent the first seven years of her career at Westinghouse/Group W Television in both sales and research where she ultimately started up and managed Group W’s first programming research department. Just when first-run syndication was beginning to break wide open Joanne joined LBS, now Fremantel, to run the research department. During her four years at LBS Joanne helped usher in the return of Family Feud and the emergence of Live Event specials such as “Return to the Titanic”. Disney then brought Joanne out West Coast to join Buena Vista syndication. While heading up their research department Joanne took part in the birth of the hugely popular animation block, “The Disney Afternoon” and the record breaking off-net success of “Home Improvement”. During her six year term at Disney Joanne also worked in concert with the studio’s animation, network, licensing and cable divisions. Leaving entertainment Joanne joined Nielsen Media Research as Sr. VP of NSS, Nielsen’s syndication business. Having successfully orchestrated the reorganization of NSS to better meet the needs of the syndication clients Joanne found herself missing the creative side of the entertainment business and rejoined syndication at CBS’ new syndication company, Eyemark, now King World. At Eyemark she was called upon to establish a new research department to support syndication, cable, licensing, and international sales. In addition to building the research department, Joanne launched Eyemark into cyber space with the development, marketing and support of the company’s numerous websites including Hollywood Squares. Rounding out her list of responsibilities was management of all cross-promotional campaigns for Eyemark/King World’s syndication properties. During her tenure at Eyemark/King World Joanne was an integral component to the launch of such shows as the Martha Stewart Living strip and off-net sale of Everybody Loves Raymond. While at Eyemark Joanne worked closely with Bob Cook who then joined 20th Television as President and COO, and lured Joanne to join him. Joanne is currently Exec. VP Marketing, Research and New Media, helping Bob to set the strategic course for 20th Television. Among the recent shows Joanne has been associated with are the off-net launches of Malcolm in the Middle, 24 and Reba, along with the first-run relaunch of A Current Affair.