As Senior Vice President, Research & Marketing, Melva Benoit oversees all day-to-day research and research-related marketing efforts for FOX.

Encompassing the affiliate, audience, consumer and program/market research disciplines, the Research Department handles all measurement activities for Fox Broadcasting Company’s entertainment division.  The department ensures accurate audience measurement, oversees the management and analysis of a wide range of information sources and develops marketing communications targeted to the media community.

Before joining FOX in 2004, Ms. Benoit was Senior Vice President, Program Research, for NBC.  Prior to that, she was Director of Research and Planning at Nickelodeon, where she brought an understanding of the online behavior of young people and adults to the cable channel’s online brands, including Nick.com and NickJr.com.  She was also responsible for research at Nickelodeon Enterprises, which includes Nickelodeon Magazine, consumer products, and parks and recreation.

Earlier in her career, Ms. Benoit held positions at The Disney Channel, where she developed research strategies for the pre-school to pre-teen audience, and at Comedy Central, as part of the team responsible for re-launching that channel.  Her research there was influential in the development of such network hits as "South Park" and "The Daily Show." 

Her first research position was with Cartoon Network, where she established the research strategy and launched the first brand-tracking study for the animation network.