Senior Vice President, Research and Analytics ESPN, Inc.
Artie supervises a staff that provides multi-media research and consumer insights services to all divisions of ESPN on a global basis. ESPN Research+Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN’s interest in the ESPN Sports Poll, The Disney Media and Advertising Lab and ESPN XP – ESPN’s exclusive cross platform measurement initiative. Artie’s team supports ESPN globally with staff in 6 offices including New York, Bristol, Connecticut, Miami, Buenos Aires, Mexico City and London. The goal of Artie’s department is to provide reliable data and tangible insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.
Artie joined ESPN in 1996. Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development.
Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of both the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of both the MRC and ARF. In addition, Artie is a member of the executive committee for CIMM (the Coalition for Innovation in Audience Measurement), and serves on the North American advisory board of the Ehrenberg-Bass Institute for Marketing Science.