Beth Rockwood
Bridge Member
Beth Rockwood serves as Senior Vice President, Market Resources and Advertising Sales Research, Discovery Communications. Based in New York, Rockwood oversees marketplace intelligence, and audience estimates and forecasting for Discovery's portfolio of linear and digital networks, as well as custom research for advertisers. She reports to Joe Abruzzese, President, Ad Sales, Discovery Communications.
During Rockwood's tenure, she has been focused on the need for greater accountability across all platforms, and has been responsible for spearheading many of Discovery's groundbreaking measurement initiatives, including being among the first to offer guarantees using Nielsen's amRLD and TNS Charter data, HD advertising effectiveness studies and custom work that has proven the value of sponsorships and integrations.
In addition, Rockwood has fostered development of several innovative digital research studies, and has lead a number of proprietary online and cross-platform studies that demonstrate advertising effectiveness across Discovery properties.
Prior, Rockwood worked for CBS where she developed and led the market resources team. She began her career at Young and Rubicam, where she was hired as a trainee and was subsequently promoted through the ranks to Executive Vice President, Media Director.
She serves as a member of the Council for Research Excellence, Media Ratings Council and Coalition for Innovative Media Measurement (CIMM).
Rockwood holds a bachelor's degree from St. Lawrence University and resides in New York City with her husband and two children.
