*Ceril Shagrin
Susan Cuccinello
Henry DeVault
Rick Keilty
John Reardon
Jonathan Sims

1) Characteristics of other 50% (non-responders)

· Possibly via pre-packs pf refusers
· Create panel to learn acceptance
· Whopping incentive
· Use set top boxes: query participation

2) People outside sample frame – cell phones
3) Reason for non-response (ARF Multicultural Committee)
4) Incentives (contingent)
5) Reduce faulting
6) Coaching
7) Cash Incentives

Resource: Bob Groves, University of Michigan, Global Research