*Shari Anne Brill
*Steve Sternberg
Tim Brooks
Joann Burns
Vicky Champlin
Betsy Frank
Jack Wakshlag

1) Value of television/video to consumer
2) VCR
3) Time Shifting
4) Commercial behavior vs. Program behavior
5) VOD
6) DVR
7) Cell phone
8) Traditional viewing environment
9) Multi-tasking
10) Navigating multichannel
11) Out of HH – beyond HH to individual or set
12) Screen size
13) HDTV
14) Economics (cost of upcoming technology)
15) Value of audio/video
16) Multi-media interaction

Resources: Nielsen home technology
Task: Review literature