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Media Consumption and Engagement

Description

The mission of this committee is to improve and evolve audience measurement through comprehensive and ongoing study of media consumption.

Specifically, the committee seeks to dimension the current consumption of media and how it is changing (and will change) over time in order to propose the optimal form of media measurement

Documents

Understanding Audience Consumption of Media to Further Its Measurement - 1.23.08 (.ppt)

Committee Update - 2.15.07 (.ppt)

Shari Anne Brill remarks about Committee - 2.15.07 (.doc)

Video Exposure Pilot Study Survey Instrument Strategy (.doc)

Study Timeline (.doc)

Pilot Test Success Criteria (.doc)