Committee to Help Advance Marketplace Practices (CHAMP)

Description

* Review current marketplace buying/selling practices used in
audience estimating
* Identify questionable practices and issues
* Quantitative survey to determine importance / depth of issues
* Analysis of issues/data by Technical Advisory Panel
* Report on Issues and Best Practice to industry

Documents

Report to Council - 12.1.06 (PDF)

Review of Current Marketplace Practices (PDF)